Course Description

Developing Markets for Medical Technologies: How to Drive Adoption

Course Description:

This course introduces the market development process for medical devices with the aim of reaching maximum market potential and becoming the “standard of care” for patients with an intended indication. It outlines key market adoption and sales requirements as well as the steps needed to ensure successful market uptake.

It covers the following topics:

  • Introduction to market development and adoption principles
  • Standard of care
  • Market acceptance
    • The costs and benefits of patient indication for use
    • Regulatory approval
    • Payers and general economics (at the reimbursement and customer levels)
  • Market growth
    • Providers, including care pathways and behavior changes
    • Referral channels
  • Market penetration
    • Awareness
    • Trial
    • Action and adoption

Learning Objectives:

Upon successfully completing this course, learners will be able to:

  • Apply the appropriate key elements to medical devices in order to develop a proper marketing strategy

Who Should Enroll:

Marketing professionals, including those in charge of marketing in companies that launch new medical devices for clinical indications or existing devices that have not yet reached the standard of care, and professionals wanting to learn how to formulate effective product marketing strategies are all encouraged to participate in this course.

Prerequisite Knowledge/Requirements:

Functional marketing experience in the healthcare industry is recommended but not required.

Subject Matter Expert:
Karin Roof

42 min

Related resources:

Case studies:

Basic Account: € 168.00
Premium Account: € 126.00

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